Diana K. Werkmeister
Professional Résumé
Creative marketing & communication professional versed in unique facets of marketing strategies including electronic communications, social media relationships, search engine optimization, direct mail pieces, and fax marketing tactics.
Particular areas of specialization include:
- Website content generation and management
- Maintaining and enhancing customer and vendor relationships
- Organizing, planning, and executing well developed electronic marketing campaigns
Professional Experience:
Director of Marketing
2008 - Present
Allied Business Network - Monroeville, Pennsylvania
- Oversaw the design and improvement of the company's website, including the development of a new online customer management database and branching into social media relations.
- Helped increase the company's mailing list by 65% while maintaining average click through rates.
Marketing Intern
2007 - 2008
United Way of Westmoreland County - Greensburg, Pennsylvania
- Responsible for laying the initial groundwork for an electronic database that would be manageable for those without any prior database management experience.
Aquatics Director
Summers 2005 - 2007
Greater Pittsburgh Council Boys Scouts of America - Farmington, Pennsylvania
- Maintained a safe aquatics area for a variety of aquatics activities, provided instruction for those aquatics activities, and managed and trained staff members.
Education:
BA in English, Creative Writing & Literature
2003 - 2007
Seton Hill University - Greensburg, Pennsylvania
- Worked with the Setonian campus newspaper as a staff writer and copyeditor
- Actively participated in the vibrant blogging community
Technical & Professional Skills:
- Leadership and management of others
- Ability to communicate clearly both orally and in writing
- Business contract negotiation and editing
- Familiarity with multiple online development languages including:
- HTML & XHTML
- CSS
- PHP
- MySQL
- Proficiency with the software necessary for the development of marketing campaigns:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Dreamweaver
- PremiumSoft NaviCat
- Microsoft Office Suite
- Adobe Acrobat
- Experience with the online tools used during electronic marketing campaigns:
- Constant Contact
- AWeber
- Google AdWords
- Yahoo! Search Marketing Solutions
- 5 Star Fax Marketing
